Image copyright Games Workshop
Most characters are fit for close combat. What's more heroic, a character who sits back and shoots or one who boldly charges the enemy? Also, close combat has the advantage of being able to attack during both yours and the enemy's turn. Shooting is only done on your turn. Maugan Ra shooting (provided you rolled perfectly) could potentially kill 5 models in one game turn, while in one game turn of close combat he could potentially kill 8, 9 if you charged. Plus if he broke the unit he could potentially wipe them out entirely.
In order to make a proper shooty character they need to be able to do one of two things: either be able to ignore cover and armor saves and remove whichever casualties you want with reliable wounding rolls, or put out an insane amount of shots. The Vindicare Assassin can pick his target, but he's still rolling on a 4+ to wound.
Now that I look at the new codices and the coolness of the characters, it makes the Phoenix Lords look even more underwhelming. I'd like there to be characters who are just as deadly in the shooting phase as others are in the close combat phase. Let's hope that when the Eldar are redone, the Phoenix Lords, especially the shooty ones get their proper due.
What do you guys think?